Situated right at the T junction where route 5 meets the 343 turn off to Hirafu, this large block of flat land is ideally located to benefit commercially from the large volume of traffic that runs past it on 2 fronts: it has over 200 meters of road frontage on route 5 and around 150 meters on 343. Additionally, because it is situated at the traffic lights, vehicles come to a stop here from 3 directions. It affords clear and permanent views of the ski mountain and mount Yotei.
This 13,172 tsubo block is unique in that it ideally lends itself to a a large centre that takes over from smaller shopping businesses in Hirafu by offering a spacious 1 stop, buy all commercial area where arriving visitors, locals and commuters alike could do everything from restaurant dining to buying their local groceries or hiring skis before arriving at their hotels and hitting the slopes.
Additionally, and unlike most resort land, there are no building restrictions on this land, meaning that height, floor area ratio and footprint are decided when building plans are submitted to council. Therefore high rise structures for hotels or strata titled condominiums would be entirely feasible.